RBC Royal Bank Bluesfest 2014 – Anniversary Edition

Facts & Figures

The RBC Bluesfest approaches sponsorships as true partnerships, designed to meet the needs of the client, the festival and its attendees. We would love to discuss opportunities with you. Here are some facts and figures:

The RBC Bluesfest is one of Canada’s largest outdoor music festivals and is ranked as one of North America’s most important music events. Based in the nation’s capital (population approx. 1,000,000) and centrally located between Montreal and Toronto (110 miles west of Montreal and 220 miles east of Toronto), the organization is highly respected on the world stage for the following reasons:

  • Incorporated, non-profit charitable status # (869362780RR0001)
  • A promotional campaign valued at more than $1.5 million
  • An average annual attendance of more than a quarter-million fans (over 300,000 in 2014)
  • World class production values on all five stages
  • A history of booking some of the most important acts in the world, including Blake Shelton, The Killers, Lady Gaga, Lady Antebellum, Sting, Van Morrison, Bob Dylan, Tiesto, Skrillex, The White Stripes, Manu Chao, The Black Eyed Peas, Jackson Browne, City and Colour, David Gray, Snoop Dogg, Elvis Costello, James Brown, Ben Harper, Sheryl Crow, KISS, Soundgarden, The Black Keys, Peter Frampton, A Perfect Circle, Santana, FUN, The Dixie Chicks, and Zac Brown Band to name a few.
  • More than 3,000 community volunteers
  • Award-winning “Blues in the Schools” residency program
  • Economic impact in National Capital Region = $32,729,931 million

Unique visits to festival Website:
686,898 and total visit 1,340,116 between March – July

Social Media:
Facebook 32,228 likes, Twitter 22.4 followers, Instagram 1,736 followers

Media Coverage Overview – May to July 2014:

  • Print & Online: Over 2,000 articles
  • Radio & TV: Over 14 hours

Results from on-site survey, conducted by Acuity Research Group Inc:

  • 50.4% male, 49.6% female
  • 18-24 years – 16.4%
  • 25-34 years – 24.1%
  • 35-44 years – 19%
  • 45-54 – 24.8%
  • 55-64 – 13.4%
  • Income: 30.9% – $60K to $99K and 35.4% over $100K
  • 92% high overall satisfaction
  • 78% repeat customers – Loyal Audience
  • 55% of the Ottawa population attended the festival in the last 5 years;
  • At least 1 person from 22% of all households in Ottawa attend RBC Bluesfest
  • 94.6% overall positive impression of festival sponsors

The festival will take place July 9-19, 2015 at LeBreton Flats, next to the Canadian War Museum.

For further information regarding sponsorship opportunities, please contact:

Nathalie Laperrière
Director of Sponsorship
Tel: 613.247.1188 ext 231
Email: nlaperriere@ottawabluesfest.ca