Facts & Figures

RBC Bluesfest approaches sponsorship as true partnerships, designed to meet the needs of the client, the festival and its attendees. We would love to discuss opportunities with you. Here are some facts and figures:

RBC Bluesfest is one of Canada’s largest outdoor music festivals and is ranked as one of North America’s most important music events. Based in the nation’s capital (population 1,000,000) and centrally located between Montreal and Toronto (110 miles west of Montreal and 220 miles east of Toronto)

• Incorporated, non-profit charitable status # (869362780RR0001)
• A promotional campaign valued at more than $1.5 million
• An average annual attendance of more than 250,000 fans each year
• World-class production values on all five stages
• A history of booking some of the most important acts in the world, including Rage Against The Machine, Luke Combs, Foo Fighters, Red Hot Chili Peppers, Sam Hunt, BackStreet Boys, Eric Church, Blake Shelton, Iggy Azalea, The Killers, Lady Gaga, CeeLo Green, Lady Antebellum, Sting, Van Morrison, Bob Dylan, Tiesto, Skrillex, The White Stripes, Run The Jewels, Dallas Smith, Manu Chao, Jackson Browne, City and Colour, David Gray, Snoop Dogg, Elvis Costello, James Brown, Ben Harper, Sheryl Crow, KISS, Soundgarden, The Black Keys, A Perfect Circle, Santana, FUN, The Dixie Chicks, and Zac Brown Band to name a few.
• More than 1,800 community volunteers
• Community Programs: Award-winning “Blues In The Schools” and “Be In The Band”
• Economic impact in National Capital Region = $41 million

Unique visits to festival Website:

• 1,000,667 visits and 1,870,770 sessions and over 5 million page views

 Social Media:

• Facebook to 63K+ likes, Twitter 68K+ followers, Instagram 23K+ followers, Insiders List 100,000
• Over 7 million social media impressions and 2.5 million digital advertising media impressions

Media Coverage Overview – March to July 2022:

• Print & Online: Over 2,000 articles
• Radio & TV: Over 15 hours

Results from on-site survey, conducted by Acuity Research Group Inc:

• 44% male, 56% female
• 18-34 years – 50.8%
• 35-44 years – 26.4%
• 45-54 years – 16.5%
• 55+  – 6.3%
• Income: 26.5% – over $100K, 30% – between $75K to $99K, 35% between $50K to $74K
• 92% high overall satisfaction
• 77.5% repeat customers – Loyal Audience
• 55% of the Ottawa population attended the festival in the last 5 years;
• At least 1 person from 22% of all households in Ottawa attends RBC Bluesfest
• 94.6% overall positive impression of festival sponsors

The festival will take place July 6-16, 2023 at LeBreton Flats, next to the Canadian War Museum.