Facts & Figures

Ottawa Bluesfest approaches sponsorship as true partnerships, designed to meet the needs of the client, the festival and its attendees. We would love to discuss opportunities with you. Here are some facts and figures:

Ottawa Bluesfest is one of Canada’s largest outdoor music festivals and is ranked as one of North America’s most important music events. Based in the nation’s capital (population 1,000,000) and centrally located between Montreal and Toronto (110 miles west of Montreal and 220 miles east of Toronto).

• Incorporated, registered charitable organization # (869362780RR0001)
• A promotional campaign valued at more than $1 million
• An average annual attendance of more than 250,000 fans each year
• World-class production values on all five stages
• A history of booking some of the most important acts in the world, including Maroon 5, Green Day, Tyler Childers, Nickelback, Orville Peck, Shania Twain, Mumford & Sons, Pitbull, Charlotte Cardin, The Smile, Rage Against The Machine, Luke Combs, Foo Fighters, Red Hot Chili Peppers, Sam Hunt, BackStreet Boys, Eric Church, Blake Shelton, Iggy Azalea, The Killers, Lady Gaga, CeeLo Green, Lady Antebellum, Sting, Van Morrison, Bob Dylan, Tiesto, Skrillex, The White Stripes, Run The Jewels, Dallas Smith, Manu Chao, Jackson Browne, City and Colour, David Gray, Snoop Dogg, Elvis Costello, James Brown, Ben Harper, Sheryl Crow, KISS, Soundgarden, The Black Keys, A Perfect Circle, Santana, FUN, The Dixie Chicks, and Zac Brown Band to name a few.
• More than 2,300 community volunteers
• Community Programs: Award-winning “Blues In The Schools” and “Be In The Band”
• Economic impact in National Capital Region = $40 million

Unique visits to festival Website:

• 1.1 million users, 2.5 million user engagement, 4.2 million page views

 Social Media:

• Facebook to 73K+ likes, Instagram 44K+ followers, Insiders List 190,000
• Over 7.8 million social impressions and 2.5 million digital advertising media impressions
• Media Coverage – 2 billion media reach with thousands of articles online, radio, TV, and in print! Local, National, and International

Demographic:

• 44% male, 56% female
• 18-34 years – 50%
• 35-44 years – 19%
• 45-54 years – 20%
• 55+  – 11%
• Income: 27% – over $100K, 29.6% – between $75K to $99K, 32.5% between $50K to $74K
• 92% high overall satisfaction
• 77.5% repeat customers – Loyal Audience
• 55% of the Ottawa population attended the festival in the last 5 years;
• At least 1 person from 22% of all households in Ottawa attends Ottawa Bluesfest
• 94.6% overall positive impression of festival sponsors

The festival will take place July 9-19, 2026, at LeBreton Flats, next to the Canadian War Museum.